BabjobBabajob is a start-up based in India which uses the web, SMS and mobile apps to bring better opportunities to the informal job sector by creating connections between employers and job seekers.

Babajob was founded in Bangalore in 2007 by Sean Blagsvedt. Inspired by research showing that the primary path out of poverty is income diversification (i.e. changing jobs), he recognised that only informal workers with strong social networks were currently learning about and applying for better jobs. This issue had been solved in other sectors by LinkedIn, but in India many poor people did not have Internet access or know how to use a computer. has tackled this barrier by creating an SMS service, a mobile app in different languages, and by setting up a call centre that helps people create a job profile if they don’t know how to use a computer.

Since its launch Babajob has registered over 500,000 job seekers and 60,000 employers and now operates in every state of India. Hired users on report average income increases of 20.1% and decreases of 14 minutes per day in commute times. With the motto “better jobs for everyone” they have now extended their focus to include entry level and senior jobs with an aim to increase users from a few million to 100 million in the next 10 years.