Samasource is a social enterprise that delivers digital services through a business model harnessing the untapped potential of the world’s poor.
Samasource was founded in 2008 by Leila Janah with support from a number of philanthropic organisations and the U.S. Department of State. ‘Sama’ means ‘equal’ and the organisation exists to connect poor women and young people to training and employment in the digital economy. Since then the company has generated more than $5 million in revenue from leading companies and institutions including Google, eBay, Microsoft and Stanford University, directly employing 3,500 people in Sub-Saharan Africa, South Asia and the Caribbean.
The business is based on the Microwork model, which allows individuals to become part of international digital supply chains by splitting up work into small pieces that don’t require advanced training to complete. According to Samasource, on average workers more than double their incomes after a few months and 75% move to higher level employment or education within a year.