icouldicould is an online resource that tells the story of how careers work through articles and videos.

icould gives young people the inside story of how careers work. The icould storytellers relate, in their own words, their real life career journeys. The site contains over 1,000 easy to search, varied and unique career videos as well as hundreds of written articles. From telecoms engineers to police officers, from landscape gardeners to web designers, from engine drivers to zookeepers; they talk about what they do, what it’s like, how they came to be where are and their hopes for the future.

The ambition of icould is to help young people make the most of their potential and talent, by showing how others have used theirs. icould career videos are also available through Bright Knowledge, Careers Wales, My World of Work, TES, and the plotr careers platform.