htpHometownPlus is a community smartcard that incentivises and rewards spending in and contributions to the local area, with the potential to boost local demand.

HometownPlus personalises offers to local people by giving an integrated approach to retail, transport, business, leisure and public agency functions. It uses mobile, web, smartcard and touch-screen technologies, giving vendors and customers the information they want, when they want it and where they want it. HometownPlus can help local people find out whether previous purchasers like the product, what the best bus route is, and what parking places people like.

HometownPlus is being piloted in Wigan in connection with Nesta’s Creative Councils programme.